Products and Services

At BSR we provide a number of high-quality products and services, each tailored to meet your individual needs.

MARKETING AND CUSTOMER SATISFACTION RESEARCH

  • New product feasibility studies -- testing new concepts for consumer and business products and services, to determine their appeal and profit potential.
     
  • Product penetration, image, utilization studies -- measuring how extensively your products and services are used now, and the potential for growth in the future.  Identifying the factors that can stimulate product use, clarifying product image, finding ways to expand market share.
     
  • Customer satisfaction and retention -- finding out what your customers think of your products and services, why they buy for the first time and why they continue, and why they no longer buy what you have to sell. Isolating the factors that drive customer loyalty.
     
  • Ad impact evaluation -- measuring how well your ads communicate to your customers and your prospects.

ORGANIZATIONAL DEVELOPMENT

  • Workplace Diagnosis -- mapping corporate culture, pinpointing problems in departments or work units in your organization, showing ways to improve employee morale. The WD survey diagnoses paradigm conflict between top management and departmental workers  and provides baseline data to use in evaluating the effectiveness of countermeasures.
     
  • Coaching for improved organization performance -- hands-on intervention in dysfunctional organizations to identify weak links in communication and process.
     
  • Employee benefits analysis -- determining the most important and least important elements of your benefits package from the perspective of your employees, alerting management to areas of dissatisfaction or potential areas of cost savings.

LITIGATION SUPPORT

  • Focus Groups & Mock Trials -- mock jurors discuss case issues, evaluate arguments, deliberate over damages, and provide insights about the strengths and weaknesses of the facts at hand.
     
  • Community Attitude Surveys -- change of venue studies, juror profiling, media evaluations, and legal issue evaluations (i.e., NGRI, Death Penalty, Tort Reform).
     
  • Voir Dire Construction & Jury Selection -- provides clients with the tools necessary to pick a favorable jury and obtain the maximum amount of information from the venire.
     
  • Witness Preparation & Evaluation -- insight into how your witnesses are perceived, their strengths and weaknesses, techniques for maximizing their effectiveness and comfort level while communicating.