Industry Experience

Advertising and the Media

 ...news content analysis, advertising testing, layout and format evaluation, concept refinement, co-incidentals, tracking studies… for newspapers, television stations, local and national advertising agencies, radio stations, and the largest Spanish-language broadcasting company in America.  Not to mention PercepTrac, BSR's premier second-by-second perception analysis system!

Banking

...commercial and retail banking product and practice studies, new product analysis, reorganization, merger and acquisition studies, public image and advertising studies, employee benefit and investment analyses… from local thrifts to international banks, from small insurers to the largest insurance provider in the United States.

Colleges and Universities

 ...image studies, academic effectiveness analysis, recruitment advertising analysis, corporate support analysis, internal corporate climate studies… for small independent colleges, private and public universities.

Electric Utilities

...transmission reliability tests, commercial and industrial needs assessments, cogeneration competition analysis, residential customer satisfaction, conservation studies… working with regional power providers, statewide utilities, municipals, and the first American company to win Japan's Deming Award for corporate quality.

Government Agencies

 ...program evaluation, organizational effectiveness studies, impact and disparity studies, specialized social problem planning, travel influx analysis, transportation planning and analysis… for local cities and counties, federal agencies, and the largest international information provider in the Americas.

Health Care

 ...hospital image studies, internal organization studies, physician recruitment and referral studies, consumer preferences… working with national hospital management companies, physician's associations, private hospitals, major health insurers, medical equipment manufacturers and regulatory agencies, and the largest supplier of absorbent bandages in the world.

Heavy Industry

 ...public awareness and opinion studies, infrastructure planning, new technology acceptance, buy vs. manage studies, labor relations studies… working with domestic cogeneration providers, construction equipment manufacturers, waste management companies, Japanese-American joint ventures, and the provider of the most efficient flue gas desulfurization process in the world.

Litigation

 ...venue surveys, jury profile analysis, unbiased measurement of public opinion and perceptions, independent analysis of sensitive data, expert testimony...working with major criminal cases, multimillion-dollar libel trials, trademark infringement cases, and assessments of damages.

Package Goods, Marketers & Distributors

 ...package analyses, taste test, advertising analysis, customer use tracking studies, new product and mature product analysis, market niche analysis...working with distillers, cereal companies, diversified food groups, supermarkets, international business and importers.  Bring a product to market -- or find the most effective niche.

Real Estate Planning/Development

 ...best-use analysis, housing layout studies, market absorption research, resident satisfaction studies...working with developers throughout the United States, from an upscale country club developer to the largest diversified land developer in Florida.

Travel, Tourism & Community Development

 ...passenger preferences, advertising evaluation, brochure tests, public image studies...working with railroads, airlines, cruise lines, hotel chains, major travel agencies and tour wholesalers, convention and visitors' bureaus, and the world's largest developer of theme amusement parks.

Assorted Special Services

 ...political candidates seeking to better their image: companies undergoing reorganization and internal employee attitude review; entrepreneurs seeking a market niche; restaurant chains testing new menu items; corporation needing an unbiased ongoing tracking of their public image; pari-mutuel facilities seeking to increase their attendance and handle; citizen groups needing to test the waters on new issues.